The Funeral Director's Guide to Statistics 2020

**CLOSEOUT** ONLY $49, While Supplies Last

The 2020 edition, sponsored by National Guardian Life Insurance Co., features the most up-to-date statistical information in the industry, and provides readers with tools and knowledge to better understand buying trends, what services families want most and more.

Get the Funeral Service Statistics You Need to Run Your Business

The latest edition of The Funeral Director’s Guide to Statistics is a must-have for death-care professionals seeking to understand the changing dynamics of the marketplace.

The 2020 edition, sponsored by National Guardian Life Insurance Co., features the most up-to-date statistical information in the industry, and provides readers with tools and knowledge to better understand buying trends, what services families want most and more. You’ll find a wide range of articles that cover topics such as cremation trends, the usage of telecommunications, driving website traffic through obituaries, preplanning, pricing of products and services, mortuary college statistics, social media and its effect on funeral service and much more.

At more than 150-pages long, the guidebook is bursting with information. It includes never-before-published articles including:

• “The Case for Offering Rental Caskets – and Not Just One,” by Danielle Thacker of Thacker Caskets.
• “By the Numbers: Is There a Labor Pool Shortage,” by Gene Ogrodnik of the Pittsburgh Institute of Mortuary Science.
• “Is Traditional Marketing Still Important for Funeral Homes?” by Joe Weigel of Weigel Strategic Marketing.
• “Trends and Insights from Johnson Consulting Group’s Performance Tracker Program,” by Johnson Consulting Group.
• “Operating a Funeral Home by the Numbers in 2020,” by Dan Isard of The Foresight Companies.
• “The Value of Preneed for the Consumer and Your Business,“ by John Baker, vice president of strategic partner development at National Guardian Life Insurance Co.

The book also includes contributions from numerous industry experts, including Kathy Williams and Melissa Drake from American Funeral Consultants; Mark Jorgensen of Global Recruiters of Cincinnati; Welton Hong of Ring Ring Marketing; Nick Padlo of Live Oak Bank; and more.